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Meet our Bevē Partner: Vinnie Louise


The Vibe:

  • Super affordable; boutique-feel but without the boutique price tags!

  • Trendy clothes that manage to hit the fashion tastes of stay-at-home moms, new college students, and empty nesters.

Solidify BFF status bestie permanent bracelets from "WELDED," Vinnie Louise’s permanent jewelry collection. Bevē groups can make an appointment during their shopping tour to scope out their "Vincent Jewelry" line and get permanent bracelets, anklets, necklaces, and rings.


The Heart:

  • Founder Ginny Reed put grad school on hold, packed up her stuff, and moved to Nashville with a dream: to open a women’s clothing store.

  • Ginny’s grandmother always managed to look like a million dollars on a shoestring budget. To both honor her style and empower women through affordable fashion, Ginny Reed launched Vinnie Louise.

  • The store frequently collaborates with local designers and artisans, showcasing their unique creations and supporting the local community.

The Hood:

  • With four stores in the Nashville area, the two closest locations to downtown are the newest store in the L&L Market and in the 12 South neighborhood

  • Stapled on Charlotte Ave, the L&L Market is a mixed-use development that combines dining, shopping, and entertainment. In addition to visiting Vinnie Louise, other highlights include the Soda Parlor, the Barefoot Cottage, and Amelia’s Flowers (Insta famous for their flower truck).

  • One of the most visited neighborhoods in Nashville, 12 South is where trendy meets vintage. Whether you’re shopping on a budget or in the mood for a gourmet meal, a charming stroll through 12 South checks all the boxes.

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