The Vibe: One-of-a-kind, affordable items. Accessible to all kinds of Bevēs—making college students, SAHMs, and empty nesters feel like a million bucks without spending a ton.
The Heart: Vinnie Louise founder, Ginny Reed, is passionate about empowering and supporting other women through affordable fashion. Ginny’s boutique is an homage to her late grandmother, the boutique’s namesake—Vinnie Louise—who proved that you didn’t need to have a lot of money to have killer style, be generous and spread kindness. Vinnie Louise was the ultimate BEVē boss.
The Hood: 12 South is a neighborhood known for its stylist boutiques, fine-dining restaurants and bungalow-style homes. After scooping up a tie dye midi dress at Vinnie Louise, snap a pic of the iconic “I Believe in Nashville” mural.